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Soumaia Touir

Mobile No: 00971-50-3492149         Email: [email protected]           Nationality: Moroccan




Pro-active and results oriented Management professional with over 21 years of working experience in multi-cultural environment in Administration / Hospitality & Travel Sector business support with leading Companies in UAE / USA / Italy & MORROCO.


Able to motivate personnel to high performance standards and excellence. Consistently aligned operation management strategies with department goals and achieved significant improvements in key business metrics such as process improvement, employee turnover and productivity.
Demonstrated commitment to leadership through positive contributions in boosting employee morale, improving retention and productivity rates, and streamlining policies and procedures.    Strong ability to interact with people of diverse backgrounds, cultures, professional and technical levels.
Known as a strong leader with higher standards and a powerful drive for results. Strong dynamic personality able to quickly establish relationship with everyone. Dedicated team player; recognized for creativity, integrity and drive for success.  Excellent communication skills in ENGLISH / FRENCH /ARABIC and the ability to interact effectively at all levels.


♦Administration/hospitality Operations Management

♦ Cost Reductions / Profitability Improvement

♦ Sales Process Improvement

♦ Business Development Team Leadership

♦ Staff Development and Employee Relations

♦ Strategic Planning -Facility management

♦ Planning & Organizing

♦ Training & Staff Supervision

♦ Cross-Cultural Work Environments

♦ Procurement & purchasing Management




Bridge Consultancy INC                                                                                                     Nov 2014 till July 2018

Office Manager/Executive Assistant                                                                                                                         Sharjah -UAE

Developing the company strategy, goal & action plan for the purpose of accomplishing the company’s mission and vision.  Promoting & marketing the sales of –Consultancies Services from the Company. Such as market analysis & entry strategies. Company & products representation, joint venture facilitation & business development, company registration & formation services in UAE.

Provide a comprehensive secretarial and administration service to the Chief Executive Officer across the range of his work. – Acting as Executive Assistant to both CEO and COO.

Working with the management team, the position also contributes to the development and implementation of organizational strategies, policies and practices.

Improve the operational systems, processes and policies in support of organizations mission — specifically, support better management reporting, information flow and management, business process and organizational planning. Was in charge of setting up Company events and Seminars when need be.


Future Net General Trading                                                                                                   Oct 2012 till Sept 2014

Office Manager                                                                                                                              Sharjah -UAE

Maintains office services by organizing office operations and procedures; mainly in charge of developing the organization’s strategy goal and action plan. Supervising a group of administrators, receptionist, Purchasing agents ,PROs and messengers .Controlling correspondence; designing filing systems; reviewing and approving supply requisitions; assigning and monitoring clerical functions. Designs and implements office policies by establishing standards and procedures; measuring results against standards; making necessary adjustments when and where need be.

Facilitate meetings, schedule debriefing meetings so follow up action can be implemented. Also by arranging refreshments, seating and taking minutes if required to do so acting as Executive assistant to Senior management.


Dubai Multi Commodities Centre                                                                       Apr 2005  Sept 2012

Central Services Senior Supervisor                                                                                        Dubai-UAE

In charge of all of the purchasing & procurement functions in the company.

Provide leadership and direction to a team of 14 subordinates out of them are:  administrators / receptionists / buyers / messengers & PPOs; responsible for managing the procurement , Company events set up, facilities management and administration operations of the company to ensure all administrative operational activities are carried out within the stipulated frame-work of policies and procedures.


Emirates Towers Hotel & Offices/Boulevard – Jumeirah Group                        Jul2003   Apr2005

Executive Guest Service Officer -Estate Management Division                                 Dubai, UAE

Directed the activities of Guest Relations Desk / Customer Service Operations within the Estate Management Office of this 5 Star Hospitality & Property having high standard offices to ensure efficient and profitable operation.  Reporting to the estate management Director of the Offices & Boulevard of Emirates Towers, Jumeirah Group


Moroccan Commercial Centre                                                                                              March2002 Apr2003

Commercial Executive Coordinator                                                                            Ancon, Italy

Responsible for managing the incoming mail and preparation of daily reports for the commercial attaché in the Moroccan Commercial Centre and Foreign Trade Centre.

Coordinated and managed requests of Moroccan expatriates living in the area and provided follow up on their cases / trade license requests,

Scheduled meetings and prepared agenda for meetings.

Work closely with the Executive Council to ensure efficient performance of support staff as needed.

Ensure small works projects are delivered on schedule and to budget

Close liaison with Moroccans residing in the area to resolve operational issues


Casablanca Travel Agency                                                                                                           Jan2001 to Dec 2002 Executive Secretary – PA                                                                                                            Virginia, USA

Provide direct executive office support to the General Manager in performing advanced, diversified and confidential secretarial and administrative operations duties of this leading Travel Agency.  Reported to the General Manager.


Manhattan Bagel Company                                                                                                            Feb1999 Sept 2000

Sales/retail Executive                                                                                                                              Virginia, USA

Execute daily operations of promoting the sales of –FMCG PRODUCTS from the Retail Store.  Receiving orders through Micros System.

Responsible for executing the sales orders, monitoring the cash flow and preparation of reports. Applying and maintaining retail store guidelines and standards for visual presentation and store appearance.

Perform inventory management and keeping the management aware of the day-to-day       requirements of the customers. Requisite merchandise from stockroom.


British Honorary Consulate                                                                                                  Dec 1995- Nov1998

Office Manager /Consular Assistant                                                                Marrakech – Morocco

Managed the overall Office Administration functions and the office of the British Honorary Consulate including the Facility Services, Events Management, Office Meetings, and Media Interviews).   Provided direct executive office support to the Consul in performing advanced, diversified, confidential and administrative duties.


Horizon Travel Agency                                                                                                            Dec1994- Nov 1995

Executive Secretary                                                                                                                   Marrakech – Morocco

Managed the overall secretarial and office management of the General Manager of this leading Travel Agency

Managed correspondence on behalf of the General Manager

Prepared Minutes of the Meetings, reports, presentations, memos,  proposals and other documents.

Provided efficient telecommunications services and exercised diplomacy, resourcefulness and tact in managing the office.



Pre-Master Degree Course from Cadi Ayad University Rabat , Morocco
Bachelor of Arts in English Literature Specialization in Linguistics / Pragmatics Cadi Ayad University Morocco -1994.
Office Management & Business Administration Diploma , New Horizon Centre, Dubai-2005


Workshop Training on “ Small local project Management “  Sharjah Society of  Social & Cultural Development , March 2018
Workshop with a Certificate of Participation on “  Strategies for 10X Success  “ by  Sharjah Business Women Council , Sept 2017
Course on ‘Leaders’ Happiness & Positivity in Work Place ’ with Prince Bin Jalwi Centre – Sharjah ,  June 2017
Course on ‘Leaders’ Expert  Trainer’ with Aleem Congress Centre – Sharjah Oct  2016
Course on ‘Leaders’ Secretes of Success ’ with Prince Bin Jalwi Centre – Sharjah Nov 2015
Course on ‘Dynamic Supply Chain and logistics management’ with Intech International June 2013
Workshop Training on “ Customer Service Training “ by Customer at heart training CO from Sept to Oct 2011
Workshop for “Team Building” from Securities and Commodities Authorities Abu Dhabi –Jan 2010
Course on ‘Leadership and Management Skills for Supervisors’ Course from Euro-match-Dubai-April-2007.
Course ‘Office Management and Effective Administration Skills’ with Progress Management SystemSep2006.
International Computer Driving License – ICDL – New Horizon Centre, Dubai-2005
2003-2004 Jumeirah International ‘Saffir Hospitality Training Program’ ;designed to upgrade interpersonal and communication skills, better equipping colleagues to deal with guests and internal customers.
2003-2004- Training of Induction to the fundamental of management’ Effective Communication, Time Management, Team Building Leadership Management, Problem Solving. How to handle difficult people, Self Management.
Training from Spearhead entitled ‘ Sales & Up-Sell Techniques-2003 Madinat Jumeirah Hotel– Jumeirah Group
Italian Language Diploma from Multi Languages Institute’ Ancona Institute Italy -2002
Certificate of Technology Information from ‘Modern Polytechnic Institute’-1995 Morocco
Executive Secretarial Diploma, Centre Pratique Audit-Visual in Morocco-1994



Awarded an “Appreciation Gift”for playing a critical role in coordinating many social activities events which hosted over 4000 guests from different countries by the British Honorary Consulate in 1995 in Morocco
Achieved a ” Certificate of Appreciation ” for valued contribution made to the big move of DMCC main corporate offices in 2009 within Dubai- UAE
Certified  from the American Hospital Dubai as “ Heart saver First Aider & CPR 2005 Guidelines ” July 2010
Attended Training on Basic Fire Fighting from Eurolink Safety Services – Jun-2008 Refreshed course on 2010



Proficient in the use of: MS-Office (Word/Excel/PowerPoint) Internet & Emailing

Micros (F & B Package)

MS Dac- Security System Program.



English / French / Arabic


1990-1994 BA at Cadi Ayad University