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Nisham Rahman Trade Marketing / Brand Executive

United Arab Emirates Dubai Nisham-Rev-1.pdf
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Nisham Rahman

Indian ▪ [email protected] ▪ +971 50 7729209 ▪ UAE Driving License

Profile
Enterprising Sales & Marketing professional with 7 years Sales and Team Management experience in Consumer Goods industry.

Proven track record of planning, establishing and streamlining NPD, Product Sourcing & Price Negotiations, Distribution management, Channel Sales strategy, Category Management.

TARGET REVENUE                           : AED 17 Million/month

DISTRIBUTION COVERAGE    : 100+ Class A Stores

TEAM SIZE                                        : 30 Merchandisers

CATEGORIES                                             : Electrical Household, Cookware, Glassware, Stationery

KEY BRANDS                                              : Tefal, Moulinex, Pasabahce, Stabilo

Skills

Sales and Marketing Strategies

 

Managing Merchandiser Teams

 

Identifying Strategic Growth Opportunities

 

Distribution expansion  and Distributors Management

Brand Promotions & Execution

 

Key Account Business Planning

 

Negotiating Pricing and Credit Terms

 

Trade Channel Operations

Work experience
AL KHAYYAT INVESTMENTS ▪ DUBAI
TRADE MARKETING EXECUTIVE
03/2016 – present

IN-STORE ACTIVITIES

Lead, supervise and implement Merchandising and in-store activities per product category, including:

·        Lead Activation activities that are in-line with market insights and consumer insights.

·        Propose and set up consumer promotions for each activation.

·        Develop Trade leaflets: product selection, promos, artwork execution to increase brand presence, market share

·        Monitor in-store implementation with distributors and agencies and ensure execution is as per objectives.

·        Propose and develop POSM for in-store activities in coordination with product managers and in line with the brand guidelines.

TRADE MARKETING

·        Develop Consumer promotions in collaboration with Trade Marketing Manager and support Market executions- end to end responsible for promotions across all stores

·        Ensuring listing for all new products, maintaining and updating MSL list.

·        Maintaining and tracking the distributions , promotion tracking , forecasting regular sales and promo sales

·        Evaluate market trends, present findings and new opportunities to management

COMPETITOR ANALYSIS

·        Monitoring competitor activities, actively involved in forecasting, identifying knowledge gaps and filling them- Share of Features, Share of Space, Shelf and Podium display

·        Conducting regular market visits to study competitor activities, shopper observations, POP implementation and retail audit.

MERCHANDISER TEAM MANAGEMENT

·        Incharge of their daily activities , organize and coordinate sales promoters duty schedules.

·        Conduct product trainings for promoters, retailers’ and coach sales staff

·        Reshuffling the promoters based on their performance,

·        Setting monthly targets , supporting promoters to reach the target by ensuring stock availability and promotions.

·        Making sure that all our products are visible and prices are updated ,

·        Track weekly, monthly, and quarterly performance of sales metrics.

·         conduct monthly meeting with all the promoters ,

REDINGTON GULF  ▪ DUBAI
KEY ACCOUNTS SALES
03/2014 – 12/2015

KEY BRANDS : IMATION, TARGUS, LOGITECH, I-LIFE

SEGMENTS: Hypermarkets (Carrefour, Lulu Dubai, Ajman, Al-Ain)

BUSINESS PLAN CREATION & IMPLEMENTATION

·        Develop marketing strategy to build on high turnover business reaching across all channels of distribution & across sales territory

·        Develop trade marketing strategy to bridge the consumer and product gap.

·        Develop  and facilitate the infrastructure to build on current distribution capabilities for IT products for local & export markets

·        Dealing with buyers, store managers and Dept. Head of major retail chains.

·        Identifying long term growth opportunities.

·        Presenting business proposals to clients.

·        Conducting regular Business Reviews with customers

·        Responding to client communications or queries.

·        Utilizing marketing resources to drive account retention and growth.

·        Managing the range of promoter assigned  with monthly sales targets.

JUMA AL MAJID  ▪ DUBAI
KEY ACCOUNT SALES EXECUTIVE
01/2010 – 02/2014

Education
American International University
Bachelor of Business Administration
2006 – 2009

Achievements
New Market and Business Development – Expert in new market identification/penetration and business generation. Instrumental in formulating new sales and marketing strategies resulting in improved staff morale and increase in business growth.

Distributor Management and Negotiations – Hands-on experience in enabling effective distributor management and negotiations demonstrated while working at Redington Gulf wherein successfully coordinated planning and execution of direct marketing activities in collaboration with local distributors to ensure a positive image for brand Imation, Targus and Logitech. Finalised lucrative deals with retailers like Carrefour , Lulu , KM Trading while successfully negotiating prices with distributors within the region resulting in real benefit to both organisation and distributors.

Education

2006/2009 Bachelor Of Business Administration in Marketing at Al Diec Institute Dubai

Graduated with UAE Attested

Experience

2006/Present Trade Marketing Executive at Al Khayyat Investments (ALPHAMED-Client Concept)

• Lead Activation activities that are in-line with market insights and consumer insights.
• Propose and set up consumer promotions for each activation.
• Develop Trade leaflets: product selection, promos, artwork execution to increase brand presence, market share
• Monitor in-store implementation with distributors and agencies and ensure execution is as per objectives.
• Propose and develop POSM for in-store activities in coordination with product managers and in line with the brand guidelines.
TRADE MARKETING
• Develop Consumer promotions in collaboration with Trade Marketing Manager and support Market executions- end to end responsible for promotions across all stores
• Ensuring listing for all new products, maintaining and updating MSL list.
• Maintaining and tracking the distributions , promotion tracking , forecasting regular sales and promo sales
• Evaluate market trends, present findings and new opportunities to management
COMPETITOR ANALYSIS
• Monitoring competitor activities, actively involved in forecasting, identifying knowledge gaps and filling them- Share of Features, Share of Space, Shelf and Podium display
• Conducting regular market visits to study competitor activities, shopper observations, POP implementation and retail audit.
MERCHANDISER TEAM MANAGEMENT
• Incharge of their daily activities , organize and coordinate sales promoters duty schedules.
• Conduct product trainings for promoters, retailers’ and coach sales staff
• Reshuffling the promoters based on their performance,
• Setting monthly targets , supporting promoters to reach the target by ensuring stock availability and promotions.
• Making sure that all our products are visible and prices are updated ,
• Track weekly, monthly, and quarterly performance of sales metrics.
• Conduct monthly meeting with all the promoters ,