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Arpita Kaushik In Dubai || Last role: Head of Digital Payments - - Online Business & Digital Marketing BU @ Bharti Airtel India

United Arab Emirates Arpita-Kaushik-Digital-Marketing-Dubai-Oct-2018.pdf

I am currently leading Digital Payments and Alliances for the Online Marketing business at ‘Airtel’, based in Gurgaon, India. Airtel is one of the largest telecom companies in India. I am an MBA in Marketing and have a total of 11+ years of industry work experience. I am an ‘Online Payments’ and ‘Internet Digital Technology’ evangelist and enthusiast. My core KRA at Airtel is – to improve digital payment experience and increase its acceptance. Other important KRAs are –      – to integrate with new global payment modes      – to work with design teams to finalize UI and Payment Flows      – to improve payment Success Rate for all existing modes      – to reduce customer failures, increase customer retention and lower the cost of customer acquisition      – make payments process seamless      – to liaise with and maintain alliances with the banks and card schemes for cashbacks and offers      – to coordinate with business, legal, product, technology, commercial and finance teams , for agreement closures I am responsible for both App and Web (airtel.in & Airtel Devices platform). Prior to Airtel, I have handled Alliances for Payment Gateway and Wallet solutions within the e-Com and m-Com sectors working for ‘PayUbiz’. Apart from Airtel and PayU, I have also worked at esteemed organizations such as American Express, Amadeus – Bird Group, Times Business Solutions, and Oyo Rooms. I have thorough expertise in both B2C and B2B. While handling Alliances & Business Development within the E-Com sector for ‘PayUbiz India’, I received their coveted ‘Achiever’s Award 2015-16’. Overall – Strong and proven experience of Marketing, Product, Alliances, B2B Consultative Solution Sales and Account Management. KEY SKILLS & EXPERTISE ACQUIRED: Partnerships with Payment Aggregators & Banks, Customer Payment Journey & UI, Cashback Offers, ‘UPI – Unified Payments Interface’, Product Management & Marketing, Technical Integration, Wallets Integration, Dynamic Switching